We understand, as parents, for every product you buy for your little one, you spend hours researching, selecting, comparing them with similar ones, and enquiring about them with your friends, family, and relatives only to make the best choice.
From pregnancy to postpartum, till your baby grows up to utter the first words, we have carefully curated products that are hand-picked to assist you in every step of your parenting journey!
We dig into a broad collection of available products for each category listed and pick the most relevant products to propose a curated and personalized product collection. After that, we put these products under rigorous scrutiny against our list of criteria and make only these items available on our site.
Selection
Firstly, we brainstorm and investigate to catch up on what our contemporary mothers need.
We are constantly on the go to identify the specifications and needs for each product category.
Subsequently, we go all out to address the concerns faced by the mothers and amalgamate only the best products.
Based on all the findings, as fellow mothers, we identify the best products that meet the industry standard at a fair price.
While we design some of our products to meet these expectations in-house, others are carefully hand-picked from authenticated brands!
Verification and Scrutiny
After a stringent selection process, we ensure to try our hands at each of them!
Our verification process is framed with 10 + quality appraisals, such as the material used, durability etc., and is on par with global standards.
We ensure these tests give the nod to four basic questions- Are they helpful? Are they safe? Are they of good quality? Are they worth the price?
After skimming off many products under these rigorous criteria, we are confident that only the best among the best remains!
Approval
We focus on product over price and quality over quantity.
Only the products that prevail in the above rigorous scrutiny are approved and accredited to show up on our site.
Periodic Monitoring
We don't stop here. We go the extra mile to verify our products against our standards regularly.
We are quick to remove the products that show any signs of decline in quality.
Periodic monitoring of our product list helps us stand assured that our products are the ultimate best!
